PROBLEM: Many households consider ready-to-eat/frozen chicken at home a downgrade from what you can get eating out.

INSIGHT: Wings and live sports go hand in hand, but nothing ruins the experience faster than a “frozen” or buffering screen.

IDEA: Prove that frozen isn’t always a bad thing by turning the frustration of buffering into a win. During a live sports stream, the more your screen freezes, the more discounts you unlock.