Sergel Sorvetes is a Brazilian ice cream shop known for its homely ambiance and comforting treats. IKEA is a renowned destination for both home furniture and just hanging out. The collaboration is a natural fit, driven by a commitment to creating welcoming spaces that feel like home.
The popsicles.
The heart of our campaign lies in the popsicles sold around the Ikea showroom. The custom artwork on the packaging was collaboratively designed and illustrated by me and my partner to create a unique and cohesive visual identity for the popsicles. Each flavour is thoughtfully matched with an IKEA section, creating a harmonious blend of taste and ambiance.
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